Ten years in,
still obsessed.
I started out just wanting to make things look good and work well. Somewhere along the way I got obsessed with the whole thing — the business problem, the constraints, the edge cases, the system behind the screen.
From "just a designer" to someone who ships.
I started my career doing what most designers do — making interfaces, iterating on screens, handing off to engineers and hoping it came out right on the other side. It was fine. But fine started to feel limiting.
The turning point was realising that the most impactful thing I could do wasn't just design better — it was understand more. The business model. The regulatory constraint. The reason the data team's numbers didn't match the PM's assumptions. Once I started caring about those things, the design got better almost automatically.
Ten years later, I've designed checkout flows handling millions of transactions, a safety platform that responded to 30,000+ real emergencies, and built five products on the side just because the problems were worth solving. I think like a founder. I care about what ships.
Things I actually believe about design
Design should ship
A beautiful prototype that never launches is a failure. I optimise for what gets out the door — with the right constraints, not despite them.
Get close to the problem
I talk to the PM, sit with the data, and ask the compliance team why we actually need that field. Design decisions made far from the problem are usually wrong.
Systems over screens
Individual screens are the output, not the work. The work is building the logic, the language, and the patterns that make a team move faster.
Constraints are the brief
Regulatory limits, engineering constraints, tight timelines — these aren't blockers. They're the actual design problem. The best solutions work within them, not around them.
Trusted by world-class teams
Youverify
Apple
First American
Devcenter
Itex pay
Theorem One
Sety
Gigson
Dopay
Flutterwave
DuckcheckMeet Sprint.
Outside of work, I share my home and my patience with Sprint, a Doberman with strong opinions about everything and zero interest in compromising on them.
She's fast, opinionated, and refuses to ship anything short of awesome.
Let's work together
Building something worth designing?
I'm open to founding designer roles and select freelance projects in fintech and SaaS. If you're building something ambitious and need a designer who ships — let's talk.