Project Challenge
Objective
The Flutterwave V3 dashboard was a project started with the primary goal of giving the businesses that receive payments using Flutterwave more visibility, tools, options, and the ability to do more. And that was reflected in everything that was done on the V3 dashboard. From the new navigation, data layout, information presentation, and making it possible for them to drill down and understand how, where, and when their customers choose to pay them.
Previously, the dashboard overview/home focused on showing summarized data of how the merchant’s business is performing, without enough data to make better decisions or allow them to choose which information/data they want to see.
We’ve tried improving the overview a couple of times. Both visually and with the data we’re showing.
Based on the most used pages and user interactions on the dashboard, we brought some information to the page. Like the balance, settlement, adding an account summary download button, and a transaction trend chart.
Starting on the V3, we wanted to improve on everything. Equip businesses with the right tools and data to better understand how their businesses are performing and prepare them for success.
We started off by reviewing the data that’s shown on the V2. How the data is able to translate to something actionable. It led to asking a couple of questions.
As a business owner using Flutterwave, the primary thing for me is for my customers to be able to pay me and for me to be able to get settled without issues.
And, what we realized is that some of the data doesn’t really give business owners reason to give ‘em a second look.
Why is that? Because asides from the balance and settlement, the other information is not the most important and not enough to take any action.
Having established the visual design language for the new dashboard, we gave the overview a fresh look. And then, dug deep into the details.
Instead of having the regular information that we’d normally show, we went ahead to add a breakdown of the business performance data that we show.
For instance, when the “where are my customers?” card/data is clicked on, it opens up a modal with a detailed breakdown of that information for the business.
What this means is that, as a Nigerian business, seeing that majority of my customers are in Nigeria is not enough. But, knowing where exactly(which city / cities) your customers are paying you from makes it easier as a business to work with. With this information, businesses can target the location where majority of their customers are to boost sales.
When do I get paid the most?
As a business, It’s nice to know which days you get paid the most. But, knowing what time most of your orders/purchases/sales are made, gives you the extra to be able to make better decisions.
With this information, you can shuffle your support team to be available around those days/times. Announce product releases / offers to fall within those days and times making it easy to maximize your efforts and campaigns.
The other modules
Customizing the overview
One other thing that was missing on the V2 was a way to choose/decide which data/information the business owner wants to see. This means that we show everyone the same set of data whether or not it’s important to them.
But, on the V3, knowing(from data collected during research) that different users have preferences as to which information they want on the overview, we added a way for them build their own overview with their preferred data.
We set out to improve the data that we show business owners to help them understand how their businesses are performing, who and where their customers are, and the preferred ways that their customers choose to pay them.
It’s also a step forward from what we had and, like every other thing we build here at Flutterwave, this is the new bar. And, we’ll continue to improve the data and experience for our users to help them understand and grow their businesses.