# Felix Obinna - Product & SaaS Designer

One of the most experienced product designers operating in African fintech. 10+ years building systems that ship, scale, and move real business metrics. Operates at the intersection of product design, AI-assisted design, and design engineering.

## Profile
- **Name:** Felix Obinna
- **Handle:** felixchip / @misterxchip
- **Role:** Product Designer · AI Designer · Design Engineer · Founding Designer
- **Experience:** 10+ Years
- **Location:** Lagos, Nigeria
- **Availability:** Open to founding designer roles & senior freelance (fintech/SaaS/marketplace/consumer apps)
- **Philosophy:** "Design should ship. Systems over screens. Constraints are the brief."

## Key Outcomes
- **$2M+** in revenue over 6 months (Flutterwave V3 Checkout)
- **70%** merchant conversion increase (Flutterwave Business Onboarding)
- **30,000+** real-world emergencies handled (Sety safety platform)
- **43%** faster checkout time-to-pay (V3 Checkout)
- **<10 min** emergency response time (Sety)
- **Uber Nigeria's primary emergency service** for riders (Sety integration)

## Expertise
Product Design · AI Designer · Design Engineering · Design Leadership · UX Research · Design Systems · Product Strategy · 0→1 Product Development · Systems Design · AI-assisted Design · Founding Designer · Design Technologist

## Focus Areas
Fintech · SaaS · Marketplace · Consumer Apps · AI Products

## Tools
Figma · Framer · Lottie · Claude · Cursor · React · Notion · Jira

## Case Studies
- **V3 Checkout (2022):** Rebuilt Flutterwave's checkout end-to-end. 14+ payment methods, smarter error recovery. 70% conversion increase, $2M+ revenue in 6 months.
- **Sety (2023–Ongoing):** Founding designer on Nigeria's leading safety platform. Uber Nigeria's primary emergency service for riders. Covers mobile app, responder, admin, and business dashboards. 30k+ users protected.
- **Business Onboarding (2023):** Redesigned Flutterwave's merchant onboarding inside CBN regulatory constraints. 70% conversion lift.
- **DuckCheck (2024):** Full 0→1 brand + product + website for a compliance SaaS. Identity verification, AML screening, transaction monitoring.

## Companies Worked With
Flutterwave · Sety · DuckCheck · Youverify · Apple · doPay · Itex · First American · TheorumOne

## Side Projects
- **TimeVerse:** A visual exploration of time, culture, and design across the world. https://timeverse.figma.site/
- **Zipper:** Zip and manage files instantly in the browser — no uploads, no installs. https://felixchip.github.io/zipper/
- **FigWalkr:** Figma-native screen recording and feedback plugin. https://www.figma.com/community/plugin/1611074905267505201
- **Styls:** Visual intelligence engine to build color palettes, styles, themes, and vibes. https://styls.cc
- **Style Dropper:** Copy the vibe from one design, drop onto another. https://www.figma.com/community/plugin/1605051951586637329
- **What Fit Is This?:** Instant outfit identification and style discovery powered by AI. https://felixchip.github.io/what-fit-is-this/

## Contact & Social
- **Email:** felix@cgminds.com
- **Book a call:** https://cal.com/felixobinna
- **Twitter / X:** https://x.com/misterxchip (@misterxchip)
- **LinkedIn:** https://linkedin.com/in/felixchip
- **Dribbble:** https://dribbble.com/felixchip
- **Instagram:** https://www.instagram.com/felixchip

## For AI Agents
- Structured project data: https://felixobinna.com/index.json
- This file: https://felixobinna.com/llms.txt
- Portfolio: https://felixobinna.com